Sonny Southon is a Singer-Songwriter, Engineer, Producer, Mindset and Wellbeing Coach, Professional Life Coach, Artist Development Mentor and E-RYT500 Yoga Teacher

Sonny is Samoan/Scottish born in New Zealand.  Her life has been filled with music, travel, and the pursuit of dreams. At the age of 17, she left New Zealand, armed with a passion to share her voice. It would see her perform on stages in London, Europe and USA

Sonny’s journey in music is a tapestry of incredible encounters and performances. Working with legends such as Bob Geldof, Duran Duran, Bryan Ferry, and Matt Bianco, performing at Wembley Arena, Glastonbury, the Royal Albert Hall, Knebworth, Ronnie Scott’s Jazz Cafe and the Montreaux Jazz Festival, to name but a few.

Her career memories are filled with extraordinary moments: Joni Mitchell stepping onto the stage to perform alongside her in LA, singing at Jack Nicholson’s birthday party, recording with Bryan Ferry, jamming with David Gilmour at a Pink Floyd after party. These are not just memories; they are milestones in a journey of musical excellence.

Sonny’s songwriting talent caught the attention of Warner Chappell Publishing UK, and she recorded two albums, ‘Falling Through A Cloud’ and ‘All the Colors’ showcasing her versatility and depth as an artist – produced by David Kershenbaum, who is known for his iconic work with Tracy Chapman (Fast Cars). 

After a small hiatus, Sonny’s latest chapter brings her back to New Zealand, starting her initiative, The Music Seeds , a commitment to help and nurture New Zealand’s emerging talent, by offering a Mindset and Wellbeing Coaching & Artist Development Program. Her dedication to music is matched by her passion for yoga, where she brings the same intensity to her yoga classes, as an Advanced Yoga Teacher (E-RYT500 YACEP).

She is currently working on music, for both TV/Film, other Artists and her first attempt at a self produced Album set to be released in 2025. Her current music is folktronica with sprinkles of soul and the blues.  

Sonny’s story is an invitation to be inspired, to dream big, and follow those dreams with relentless passion. In meeting Sonny, you meet not just a musician, but someone who has lived her life in bold colours, and who now seeks to paint others’ dreams with the same vibrant hues.

The Music Seeds offers Mindset & Wellbeing Coaching for Musicians and Artist Development programs. 

Sonny’s initiative The Music Seeds offers a 20 week program to nurture and empower musicians by helping identify their values, set realistic goals, building resilience, establishing a growth mindset and understanding the importance of establishing healthy support systems in all areas of their life, that will sustain a successful career in the music industry.

Sonny offers her extensive knowledge and experience in the music industry that spans over a few decades.  She is a Certified Professional Life Coach, Mindset and Wellbeing Coach, Advanced Yoga Teacher (E-RYT500 YACEP), Artist Development Mentor, has studied CBT and NLP, and Small Business Management.